Why you, the consumer, are so crucial.

Posted by Karen Barnett on

By working with Fairtrade farmers and producers, we’re choosing to give people a fair deal because our ingredients are purchased by paying at least a Fairtrade Minimum Price, which is set to cover the sustainable cost of production, or the market price when it’s higher. 

Over and above the price, the Fairtrade Premium is also paid. The Fairtrade Premium is an extra sum of money we pay which goes into a communal fund for the workers and farmers who grow our products to use – as they see fit – to improve their social, economic and environmental conditions. 

It’s what sets Fairtrade apart from everyone else and why we are proud of the impact we all make together.

Join with Fairtrade farmers and workers around the world when you buy our Fairtrade products.

Choose the world you want

The fortnight from 6-19 August, 2021 is called Fairtrade Fortnight and we are proud to partner with Fairtrade and you to be a part of it. Together we’re choosing a world where the environment is cared for by all, where women are respected and where everyone is treated fairly.

To buy a Fairtrade product means you are a part of one of the largest movements for change. Fairtrade certification can help lift a farmer or worker out of poverty.

Fairtrade can give a child an education, and grow a community or a business.

Fairtrade is a tool for a better life for farmers, workers and their families.

In this short video, Montville Coffee's leaders Kevin Fraikin, Karen Barnett, and Sean McGowan explain why the consumer is key in Fairtrade.

 

Resources
Fairtrade - How Fairtrade works (Minimum Price, Premium, Standards)
Fairtrade - Fairtrade Premium Overview
Article 1: Future of coffee depends on adequate income for farmers, study shows
Article 2: The cost behind a cup of Fairtrade Coffee