Why are you, the consumer, so crucial?
To buy a Fairtrade product means you are a part of one of the largest movements for change. Fairtrade certification can help lift a farmer or worker out of poverty.
Fairtrade can give a child an education, and grow a community or a business.
Fairtrade is a tool for a better life for farmers, workers and their families.
Resources
Fairtrade - How Fairtrade works (Minimum Price, Premium, Standards)
Fairtrade - Fairtrade Premium Overview
Article 1: Future of coffee depends on adequate income for farmers, study shows
Article 2: The cost behind a cup of Fairtrade Coffee